Creating an Effective Presentation

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Home - Products - Off-the-shelf Courses - Leadership and Management - Creating an Effective Presentation

Creating an Effective Presentation


 Duration: 1.5 hours

Have you ever finished creating a presentation, only to realize later that you either have too much content or that most of it is not relevant?

Business professionals create presentations for numerous reasons such as sharing information with stakeholders, persuading individuals or teams for action, pitching for sales to prospective clients and for the purpose of instruction or training. Again, you could make a face-to-face presentation or over a virtual medium.

Whatever may be the reason, a presentation always has a purpose that is linked to the audience—the audience is meant to either just absorb the information or act upon it. Hence, it is important that the presenter captures the audience’s interest, develop their understanding and get them to act based on the presentation’s objectives. Creating an effective presentation involves step-by-step planning to meet the presentation’s objectives.

After making a presentation, if the audience’s reaction made you feel that your presentation did not really serve its purpose, it is an indication that you have not planned your presentation.

In this course, you will learn to determine your audience profile and needs by considering various factors such as demographics, commonalities, relatedness to the topic, aligning to the objectives and other hygiene factors. Further, you will also examine factors that influence the aesthetics of the presentation such as the use of text and images.

Creating an effective presentation is crucial to the success of your business deal. Here, in this course, we will discuss the fundamentals of creating a presentation as outlined below:
  •   Key Elements and Types of Presentations
  •   Presentation Modes and Tools
  •   Classifying the Audience
  •   The Basic Structure of a Presentation
  •   Selecting and Organizing the main points in a Presentation

At the end of this course, you will be able to:

  •   Describe the key elements and types of a presentation
  •   Describe the different presentation modes and tools
  •   Explain how to classify the audience for creating a presentation
  •   Explain how to prepare the three basic structures of a presentation
  •   Describe the guidelines for creating effective slides and visual aids

This course is meant to benefit:

  •   Budding entrepreneurs who face a frequent need to make presentations to prospective clients
  •   Sales and business professionals who have a need to make frequent presentations to internal or external stakeholders
  •   Training professionals who create training aids for classroom training
  •   Management executives seeking to refresh their presentation skills
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