Cultural Sensitivity—South Africa

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Cultural Sensitivity—South Africa


 Duration: 1 hour

South Africa is a multicultural country comprising different ethnic groups. It is famous for its natural beauty for which tourists flock this country. The country is a leading exporter of precious metals and base metals. The U.S., UK, Germany and Japan are the major trading partners of South Africa.

A tour of South Africa can be full of surprises if you are unacquainted with its history, culture or climate. For instance, did you know that some women in South Africa prefer not to shake hands when meeting you for the first time and may simply nod their head? Moreover, during negotiations, South African businessmen prefer not to haggle over prices and expect to be given a realistic figure for a deal.

As a tourist planning a trip to South Africa, a 360-degree perspective of this country will help you carry yourself with poise in formal as well as informal situations. As a business personnel or an employee dealing with a South African counterpart, it becomes all the more important to acquaint yourself with social and cultural norms of this land.

In this course, you will explore more about South Africa and things to expect even as you travel through this land of surprises. Further, the course will examine communication patterns and etiquettes specific to this country. Come; let us learn more about the South Africa.

To communicate effectively with your clients and counterparts hailing from a different country of origin, it always helps to learn more about their social and cultural norms.

Here, in this course, you will explore the cultural, social and political setup of South Africa. Further, you will learn how to conduct yourself confidently while interacting with your South African counterparts. Some of the aspects of this country that you will explore in this course have been outlined below:

  •   An Introduction to South Africa
  •   Facts
  •   History
  •   Ways of Life
  •   Business Etiquettes

In this course, you will:

  •   Examine how to conduct yourself confidently in unknown situations.
  •   Describe how to develop a strong business rapport when you arrive at your destination.
  •   Examine business, dining and dressing etiquettes specific to this land.

This course is meant to benefit:

  •   Business executives and management personnel:
  •   Who interact with customers or personnel belonging to a different culture over phone and e-mail
  •   Who work onsite at the customer’s place and want to equip themselves with intercommunication skills


  •   Individuals who are planning to take up overseas travel and would like to equip themselves with knowledge about a different culture
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