Case Studies
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An Effective eLearning Solution to Enhance Product Knowledge
An eLearning solution introduces employees to the bank’s products in an engaging way and ensures learning flexibility with multi-device accessibility.
The Client
Bank of Baroda is a state-owned Indian banking and financial services company. The bank offers a number of personal and corporate banking services including deposits, loans, credit cards, debit cards, wealth management services, SME banking and foreign currency loans. The organization is the second largest public sector bank in India by assets size. The bank has a presence in more than 25 countries through branches, subsidiaries and joint ventures.
The Requirement
The bank has a number of products and more than 21,000 bankers to meet the customers’ requirements. The bank has a robust infrastructure in place to provide the employees with information about various banking products. However, the client required a solution that would provide this information in the most engaging way possible without affecting the budget. This prompted the client to opt for an eLearning program.
The Challenge
The client shared product information that detailed various features of each product. The challenge was to:
- Understand the product features
- Analyze the employee’s current level of product knowledge
- Analyze the customers’ profile that buy these products
The Solution
- Scenario-based Learning: The eLearning program was spread across a number of modules. Each module educated learners about a product using scenario-based learning approach. The scenarios involved characters that represented customers, senior bankers and newly joined employees depending on the module’s requirements.
- Multi-device Accessibility: The client required the eLearning solution to be accessible across devices. This was to ensure that the employees could not only access the program wherever they are but also according to their schedule.
- Additional Features: To help learners move across screens easily, the SKILLDOM technology team incorporated an index feature. This feature ensured flexibility in terms of accessing different segments of the module easily.
The Impact
- The target audience learned about various products in one of the most engaging way
- The eLearning solution that met the client’s requirements within the required budget
The eLearning solution’s effectiveness and SKILLDOM’s feedback exchange and implementation process was highly appreciated by the client. As a result, client didn’t stop here and partnered with SKILLDOM to develop another set of modules. SKILLDOM delivered the new modules with the same zeal and currently more projects are in the pipeline to meet the client’s training needs. We are proud to be the learning and design partner of Bank of Baroda.
Key Features
Custom Learning
Scenario-based Learning
Product Selling
Multi-device Accessibility
